Публікації

Показано дописи з серпень, 2016

How to Pick a Semantic "Core" for Your Website

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Google search query has changed over the years. If you are an online marketer and a serious SEO professional, getting aligned with the current change and improvement is vital. The basic keyword research becomes a more complex task creating the birth for semantic search engine. For researching keywords you can try to use Bing keyword research tool , and don't forget about numerous Google tools. Semantic core may appear complicated to fresh users but it is actually not. Here let us explore semantic search technology and how it helps to create smarter and searchable content. [caption id="attachment_283" align="aligncenter" width="700"] Image credit: mirumagency.com[/caption] What Is Semantic Core? Let us begin with defining semantics. Semantic from the dictionary described semantics as a meaning or interpretation of a word, sign or sentence. From marketers perspective, semantic is how you interpret a particular term. When user searches for a term, they h...

The Importance of Using Google Webmaster Tools for SEO

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One of the best tools to use in your marketing strategy is the Google webmaster keyword tools. Most content and marketing departments consider this as a goldmine to generate information necessary to improve SEO campaign. The Differences between Google Analytics and Google Webmaster Tool for SEO Google webmaster tools for seo works similarly with Google analytics, however, offer more beneficial features limited in Google Analytics. Marketers usually visit the Google tool for SEO almost everyday to check the website progress. Google Analytics provide statistics about your website visitors and landing pages but Google webmaster tools SEO shows problems with your website links, code, and crawl. Moreover, offers you great data to help you craft strategic marketing campaigns that attracts more audiences. You should verify yourself as a site owner to get started with the Google tools for SEO. Once verified, you will get access to tons of benefits from it. Additionally, try to use site search ...

Site Search Tracking: See What Users Search For on Your Site

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Google has encrypted the search data of your website which gives birth to the “not provided” term. You can see this on your Google Analytics account if you are using one. Statistics for this term actually rise for the past years, which become a question for marketers and online businesses. So what really is it? It's one more feature of advertising in Google . Not provided term is actually an organic traffic in your site. Google chose to make it private to protect the identity of online users, though some says that it’s their way to drive more users to AdWords. Either way, marketers would still pursue to search for the keywords behind this so-popular, “not provided” term. In order to unveil the hidden keywords, you can use the site search tracking tool. What Is Site Search Tracking? Site search tracking is one of the Search engine optimization basics that enable you to see and track your visitor’s activity in your site. Using this helps you track the following activities: The sear...

13 Unusual SEO Tips in Your SMM Strategy

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Growing your online presence through gaining traffic has been made possible with different SEO SMM strategies. Social media has proven to increase website traffic when used right. Here are 13 ways to use social media for marketing your brand. [caption id="attachment_264" align="aligncenter" width="700"] Image credit: adweek.com[/caption] Create valuable content to share your audiences. It must engage and ignite your market to get a buzz. If you did it right, your customers will spread the word for you. Use visual designs such as infographics and video clips to leverage your exposure. It’s proven that posts with visuals are more shareable than those with none. Link your social media account to your website. This way, customers can easily be redirected to your official website. Google also considered links on social media as higher- quality links. Pages with real and high quality followers rank higher in social media. Google recognizes websites with...